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This website sugarpassions.com had the following in the homepage, "2017 Best Rich Sugar Daddy and Sugar Baby Website." We viewed that the webpage stated " Is the leading Rich Sugar Daddy." It also said " Website and sugar baby dating site where over 5 million members fuel mutually beneficial relationships on their terms. They provide a good place for those women or girls looking for rich successful men, and wealthy men looking for sugar babies. Single sugar babies are looking for mature and successful men. 1 Sugar Daddy Dating App for Young Female Sugar Babies and Wealthy Daddies Seeking Mutual Arrangement." The header had Rich Sugar Daddy as the highest ranking search term. It is followed by rich sugar daddy dating, Sugar Baby, and Sugar Daddy which isn't as ranked as highly as Rich Sugar Daddy. The next words they used was Sugar Babies. Sugar Daddies was included but could not be understood by search parsers.